ohplay

The Nike Windrunner jacket from the 1980s was making a comeback and we worked with Nike Southeast Asia to re-launch this iconic favourite. The main challenge was to convey the wide range of colour combinations available in this reissue. We solved it by using the colour range as an integral part of the design utilising typography. This same look was extended throughout the entire campaign from press ads, store displays and packaging. As part of a viral campaign before the launch of the website, we shot and edited footages of SBTG creator Mark Ong going about his day dressed in his Windrunner. On the site itself, we also created a 'Colony' page where Nike fans could post their personal profile and comments about the jacket.