SBTG is homegrown sneaker customiser Mark Ong's brand that has since created ripples of popularity among sneaker junkies around the world. For his name cards, we wanted to create something that would appeal to his clients who paid top dollar for his hand-made custom sneakers. We thought it would be cheeky if the name cards looked like US$1000 bills, which he can distribute to his fans during his sneaker tours. As a surprise for their new customers, we suggested that they stick some bills into the sneakers before shipping them out.
![]()
Namecards